LEGO X Scheels

I worked as a character animator on this commercial for Scheels, which promotes both the store itself and its LEGO product offerings. I was responsible for animating several key shots, with a focus on the movement and personality of the LEGO characters. It was a fun and rewarding challenge to make characters feel alive whilst adhering to the animation guidelines established by LEGO.

 

The clips featured here highlight the specific shots I animated.
You can watch the full commercial here: https://www.instagram.com/p/DNyAQt3WtC1/?hl=en